Natalie wants to live in a world where laughter makes you skinny, trophies aren’t given for simply showing up, and dinner is always served on her wedding china. She is COO of Katie Kime and an operations guru with 20 years experience. Natalie specializes in start-up operations, crafting unique processes, and optimizing systems on tight budgets. When she’s not knee deep in spreadsheets, you can find her swooning over the latest Katie Kime samples while eating cheese straws and sipping a glass of wine. She lives in Austin with her husband Brian and 2 daughters, Lucy and Samantha.